• Branding
  • Print
  • Web Design/Development

The Project

When Rob Dubé approached Flowspoke to create a brand and website around donothing, he had a clear vision. donothing promotes using mindfulness meditation to develop leadership skills, and he wanted the brand to echo its calm, minimalist message. We developed a unique brand identity that's unified the core message across all aspects of the business.

"It's rare to find a design service that's such a pleasure to work with. Flowspoke listened closely to our needs and created a site that has all the right information and a great user flow – and it's aesthetically pleasing."

Rob Dube, Founder, donothing


The donothing website is the hub for the brand – it's where users can learn more about Rob's message and find relevant resources. We designed and built a custom Wordpress theme with the ability to grow as the business expands.

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The donothing brand promotes simplicity and minimalism, so we developed a brand identity that reinforces these values. We created a logo, color scheme, branding guide, and visual guidelines that the donothing team now uses across all marketing channels.

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Flowspoke worked with the donothing team to develop a weekly nurture email series, 'Slowing Down to Speed Up', where Rob could communicate with this audience on a more personal level. We also analyzed and tweaked the emails each week to optimize conversion.

We also designed and sent promotional emails for the annua donothingl retreat, helping the event ultimately sell out.

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