Strategy & optimization
A clear plan for what comes next, shaped by your goals, site data, and backlog.
I’m
Yvonne
. For the past 10 years, I’ve worked with organizations to design, build, and continually improve their marketing websites, bringing senior-level creative, technical, and strategic expertise into one ongoing partnership.
My business is small by design. You work directly with me. There are no account managers, no handoffs between contractors, and no expectation that your team will ever piece pages together yourself.
Over time, I get to know your website and your business inside and out. That understanding shapes every new page, feature, and decision as your website evolves with the business.
Your website should feel like a place where ideas can happen, not something your team has to work around. Because I’m involved month after month, there’s always room to move a concept forward or test something new.
A clear plan for what comes next, shaped by your goals, site data, and backlog.
Thoughtful design that extends your visual language and keeps the site cohesive as it grows.
New pages, integrations, and custom features built to fit the site, support your team, and extend the site’s impact.
Testing, monitoring, updates, and technical issues handled quietly in the background.
I start by getting to know the site from the inside out—how it’s built, how your third-party tools connect to it, what’s working well, and what needs attention. From there, we establish a solid foundation for everything that follows.
We set priorities together based on your goals, upcoming marketing needs, existing backlog, and what I’m seeing on the site. The roadmap stays flexible so we can adjust as the business changes.
I look at analytics, heat maps, user behavior, and market research to understand what’s working, where visitors are getting stuck, and where the site has room to improve. Those insights inform both the recommendations we prioritize and the design decisions behind the work.
I communicate much like an internal member of your team would, through Slack and email as work moves forward. Every project and request is tracked in Notion, in a workspace I maintain and give your team access to, so you can see what’s active, what’s queued, and what has already shipped. I’m also comfortable working directly with outside agencies, consultants, and other vendors as needed.
I focus on one primary project at a time, and Notion always shows what’s in progress and what’s coming up. Once that project finishes (or needs to go on pause), we move on to the next one. Maintenance, monitoring, and urgent fixes continue in parallel behind the scenes. We also check in once a month on a call to review progress, talk through new ideas and recommendations, and decide what to start next.
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Jellyvision
Yvonne has been an incredible partner and collaborator on all our digital experiences. She’s an extremely talented designer and developer, thoughtful in how she approaches problems, and she has a knack for explaining even the most technical details in a way everyone understands. She knows our brand, goals, and quirks so well that she can move quickly and independently. Every project we’ve worked on together over these past 5+ years has been made better by her insights, and I look forward to what we’ll work on next!
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$6,500 /month
One partner owning strategy, design, development, and upkeep.
Unlimited requests and revisions
One primary project in progress at a time
Strategy, design, and development
Ongoing maintenance, monitoring, and urgent fixes
Cancel anytime with 30 days’ notice